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Home : Services & Solutions : Specialty Services : Website Promotion
Once you have your website online you may wish to promote it through different search engines and directory listings to ensure that it reaches to as wide an audience as possible. Unfortunately, many websites appear poorly in search engine rankings or may not be listed at all because they fail to understand the procedures of search engine listing.
A website can give you and your organization vast exposure to your customers. But how do your customers get to your website? Like millions of other online shoppers, chances are that customers find your site through search engines such as Google, Yahoo!, or MSN. In fact, according to MSN's latest statistics, 85% of online shoppers use search engines to find websites. Therefore, web promotion is paramount if you wish to increase your website's visibility to potential customers.
But for registration to be really effective, it needs to be handled by web professionals with specialized knowledge of web promotion. Cost can range from a few hundred dollars to tens of thousands.
Achieving a high ranking in search engines involves a great deal of specialized knowledge in a field where things are constantly in flux. If you don't have the time to spend for the task, consider outsourcing us for search engine optimization to get that high positioning.
By performing all your task at one place, we save your precious time spent on lengthy, tedious, laborious and time consuming process of web promotion through search engines.
We cannot, nor can anyone else guarantee you that you will be a #1 ranking on Google, Yahoo, AOL, or any other major search engines.
Web promotion is a continuous process. Read about our website promotion service packages below.
CHD Solutions Search Marketing and Optimization positioning
Search Engine Marketing/Optimization and Web Analytics
Whether you choose to purchase an optimization upgrade or not you willalready have an advantage over your competition by choosing CHD Solutions. This is because every site deployed comeswith many Search Engine Optimization efforts inherent in the core ZeppOS application. CHD Solutions, s very passionate about search technology and has made it ourmission to study trends in how search enginesview the internet and adapt these findings into the software. These standard optimization factors rangef rom how our servers are setup to how the software handles requests coming from search engine to the way the page paths are named when a page is created. Also standard with any CHD Solutions client is accessto the Webalizer software to track your websites traffic and visitor statistics.
Search Engine Optimization: Do It Yourself (DIY) Package
If you are looking to understand Search Optimization foryourself and want to invest the time required to optimize the various aspectsof your site, the CHD Solutions DIY SEO package is right for you! This package unlocks many new tools allowing you to fully take advantage of the ZeppOS search optimized application. Through this add-on you will be able to:
With these tools comes reference information and tutorialsto help you understand how to best optimize your website for the search engines.
Timeframe: This tool may be installed instantly, empoweringyou to take control of your web positioning today!
Cost: One timeinvestment of $250
What to Expect:You will be provided with the same tools the experts use along with insiderinformation on what works and what to stay away from. It will be up to you to apply that knowledgeto identify which keywords are appropriate for your site; as such the successwill vary.
Search Engine Optimization: Keyword Analysis & On-Page Optimization
If you are looking to have your site optimized for the search engines but like most business owners dont have the time to learn theintricacies of search engine optimization you may rely on CHD Solutions to set youup for success. Our On-PageOptimization and Keyword Analysis package will first identify competitivekeywords which are most likely to attract and engage qualified visitors. Next we will utilize these keywords to fine tune every aspect which Search Engines look at to find your content easier andbe able to more accurately assign relevance.Through this process we will enable the DIY SEO add-on and perform allthe tasks listed in the DIY package to include Google Analytics and WebmasterTools integrations. You will be able to access your statistics at any time and will be given an initial Keyword Ranking report
Timeframe: This process typically takes between 5 and 10 days to complete
Cost: One time chargeof $950
What to Expect: For less competitive keywords you will see significant improvement typically in thefirst 3 weeks. For more competitivekeywords regional keywords you should reach the first 10 pages but will require Off-Page optimization to bring you to the first page. Through this package we will set you up for successand run an initial report to show your positioning.
Search Engine Optimization: Off-Page Optimization and Link Building Campaign
This campaign is highly recommended as much of the valueassigned to your website is judged by how many quality inbound links you havecoming to your site. We will submit your website to various related industry and article directories. This is the next step after the On-Page optimization is complete. We provide regular progress reports highlighting the significant increase in your website ranking as well as an in-depth review of your websites traffic. From these detailed analytics we will have our finger on the pulse of your website and will be able to consult you on tactics such as placing a call-to-action on pages with high bounce rate and other methods of engaging your visitors and converting them to leads.
Timeframe: This process is an ongoing effort.
Cost: One time setup of $1500 and recurring fee of $500 per month
What to Expect: Ourgoal is 1st page placement for at least 80% of your keywords after 6 months of optimization and we have consistently over delivered on our results. Every two weeks you will receive a progress report on where your keywords rank in the search engines and an in-depth keyword analysis each quarter where we review the effectiveness and redefine the target keywords.
Search Engine Marketing: Social Media Campaign
Depending on your target audience, a Social Media Campaignmay be the key to significant amounts of inbound web traffic. We help you identify how you can successfully catch the eye of your audience though a wide range of proven tactics customized for your demographics.
Timeframe: Deployment takes between 4 and 10 weeks.
Cost: One time setupof $2500
What to Expect: Ourgoal in this process is to increase the visibility of your Product/Service/Event/Organization through Social Media channels such as MySpace, Facebook, YouTube, etc. Depending on your target audience and your goalswe provide consultation on Blogs, Micro-Blogs, Permission based marketing such as eBooks, Newsletter Campaign, Podcasting, and much more.
Search Engine Marketing:Paid Search Marketing (PPC)
If you are looking for immediate visibility in the search engines, or if you want to augment your organic rankings with paid placement a Paid Search campaign is right for you.
Timeframe: Afterthe initial 10 days of keyword research and campaign/goal tracking setup the campaign begins and is a recurring service.
Cost: One time setupof $1000, Monthly $500 (note that this includes keyword budget)
What to Expect: Wewill work to gain the best prices for your target keywords and run full analytical reporting to show you how the campaign is doing.
Contact your CHD Solutions web consultant to start increasing your search rankings today!
More tips and information regarding Website Promotion
Adding an RSS Feed to your website is simple! You may now specify a specific channel in your blog as well. As an example, if you have various topics covered by your blog (e.g. with CHD Solutions we have "Product Updates", "Web Tips and Advice" and "Web Marketing and Optimization") with the new filter applied you may choose to syndicate all of the content or only content from one of your channels.
To create channels, access the Control Panel, Entry Log, Channel Management.
To enable the RSS feed, access the Control Panel, Identity, Meta Data. Select the desired feed from the "RSS/ATOM Feed" drop down.
Based on which components are installed you will be able to feed from the Article Manager, the Resort Manager and from various channels in the Blog.
A good use of Social Media Optimization SMO
The question is asked if typical Search Engine Optimization (SEO) methods would be effective to increase sales on an authors website for their novel. They go on further to explain although sales are encouraged through the book's website, the website has not been producing any sales.
Naturally, better visibility is always a good thing. If a consumer knows the name of your product (in this case the book title) and enters it into a search engine it is important that your website comes up in the first listing as the visitor who knows the name of your book and searches for it would be considered a very qualified lead. As book titles are typically unique, the amount of labor/investment required to optimize your site for the name of your book would be quite low resulting in a high return on investment with sales made from this key-phrase. In most cases you would only need apply basic On-Page optimization methods to gain first position in the search engines.
This above scenario, however, requires the visitor to know the title of your book which in most cases targets a small fraction of your target market. Additionally, in the case of a book, if a consumer knows the title and wishes to locate it on the web they will quite often go to a site like Amazon.com to search for the title rather than try and purchase the book directly from the author. The rationale behind this is that some online users are less hesitant to put their credit card into a name-brand website. To combat this you must pay attention to your customers' online security, assure your clients that your web site is secure so they will be confident to provide their billing information.
So again the question is asked, if I run an SEO campaign for a more generic term will it increase sales for my novel? Through traditional SEO methods the website could be optimized for the term science fiction novel (as an example) and with an aggressive enough campaign could be increased to be placed high enough in the Search Engine Results Pages (SERPs) to generate a substantial increase in traffic to your website. The downside from using a more generic search term is that the visitors become less qualified as a whole--more traffic does not always equal more sales.
It is my opinion that in this scenario the most effective use of your marketing budget would be through Social Media Optimization (SMO). SMO is a term that coined by Rohit Bhargava which uses tactics to drive large amounts of people to a website through additional channels outside of traditional search engine traffic.
Like SEO, the goal of SMO is simple: Make your site visible in the social media. Rohit defines it as implementing changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. Unlike SEO, however you can't force SMO. This is pull marketing; it is not "push your message onto someone marketing".
CHD Solutions now offers a SMO service package which allows you to tap into the large amount of traffic that sites such as MySpace, Facebook, and YouTube have to offer. More than that we will work with you to identify your goals and provide ways of measuring your SMO campaign. Some of the things we will monitor are: